Reckitt’s commitment to growing with China: insights from SVP & Managing Director of Reckitt Greater China

As China continues to emerge as a key player in the global economy, Reckitt has remained dedicated to serving its market, with the company's sub-brand, Move Free and Mega Red recently featured at the 7th China International Import Expo (CIIE). This year’s CIIE theme, "New era, shared future," resonates strongly with Reckitt's goals of innovation and growth within China.

With over 200 years of expertise in health, hygiene, and nutrition, Reckitt has progressively adapted its offerings to meet the specific needs of Chinese consumers. "We want to grow in China and with China," said Arjun Purkayastha, SVP & Managing Director of Reckitt Greater China, underscoring that 95% of Reckitt’s products sold in China are purposefully designed for this market. This approach aligns with the company’s long-term commitment to supporting China's Healthy China 2030 Initiative.

Purkayastha described Chinese consumers as “probably the smartest in the world,” noting their distinct preferences for quality and innovation. Given this discerning market, Reckitt has focused on localizing not only its product design but also its manufacturing processes. Currently, 80% of Reckitt’s offerings are produced domestically, reflecting its integration with the Chinese economy and commitment to local demand for high-quality health products.

The Greater Bay Area (GBA) plays a strategic role in Reckitt’s regional operations, serving as a vital hub for logistics and innovation. Since establishing its East Asian Sourcing Site there in 2003, Reckitt has facilitated research and development collaboration, sourcing, and distribution across 34 countries. Purkayastha praised the GBA’s infrastructure, emphasizing that it allows Reckitt to operate with “increased efficiency and agility.” This capability is especially valuable for high-tech companies, enabling rapid advancements at competitive costs.

Reflecting on the broader significance of China as one of Reckitt’s largest markets, Purkayastha expressed optimism about the supportive business environment. He emphasized that China’s policies foster foreign investment and create a sense of security for international companies. “Business is always a two-way street,” he remarked, suggesting that both China and its partners benefit through cooperation and mutual support.

As Reckitt broadens its presence in China, its active participation in platforms like CIIE reinforces its commitment to China’s sustainable future. Through brands like Move Free and Mega Red, Reckitt is deepening its contribution to health and wellness in the Chinese market. The company’s vision is clear: to not only thrive in China but to grow alongside it, fostering shared progress through innovation, quality, and strong local partnerships.