Guangzhou launches new urban consumption IP to stimulate consumer market

Guangzhou has unveiled a series of new urban consumption IPs, Yangcheng's New Consumption Eight Sights at the iconic Canton Tower Plaza on December 28, marking a significant step in fostering a diverse and integrated consumer landscape.

In line with the recent Central Economic Work Conference's emphasis on boosting consumption, expanding domestic demand in all aspects, and innovating diversified consumption scenarios, Guangzhou introduced the new series of urban consumption IPs through synergized government and market efforts, bridging online and offline consumption.

A new series of IPs released to boost consumption

The eight sights will start operation in January 2025, focusing on the integration of commerce, tourism, culture, sports, and health.

The series is based on consumer trends and hot spots to invigorate Guangzhou's wholesale and retail industries, accommodation and catering sectors, as well as pillar industries such as automobiles, fashion, jewelry, beauty, and luggage.

The first sight, the Flower Streets (January-February), plans to launch over 300 integrated activities including the Spring Festival Flower Market, New Year's Eve fireworks show, Lantern Festival, and Cantonese Temple Fair, allowing residents and tourists to enjoy Guangzhou's scenery, taste Lingnan delicacies, and bring home Guangzhou souvenirs.

The second sight, Pet Parade (March-April), includes the Guangzhou International Pet Expo, pet markets, fashion shows, sports, and parades, forming pet-friendly parks, shops, and restaurants.

The third sight, Canton Fair Focus (April-May, October-November), amplifies the spillover effects of the Canton Fair by offering exclusive benefits to international merchants and organizing events such as the Guangzhou Livestreaming E-commerce Festival, night-time market, Guangdong Fashion Week, and Global Consumption Season.

The fourth sight, Boat Ride (May-June), leverages the consumption buzz of holidays like Labor Day, 520 (love) Day, and the Dragon Boat Festival to hold relevant events.

The fifth sight, Guangzhou ACGN (July-August) launches themed anime activities during the summer vacation through well-known anime and game expos like the Firefly Animation and Game Carnival Guangzhou and local IPs like GG Bond.

The sixth sight, Gourmet City (September-October), delves into the culinary culture of Guangzhou, featuring events like Guangzhou Food Week, Dim Sum Season, Coffee Culture Festival, and Beer Festival.

The seventh sight, Energetic Sports Field (October-November), focuses on top events and exhibitions like the 15th National Games, Guangzhou Marathon and Guangzhou International Automobile Exhibition, creating a consumer carnival that integrates sports competition, leisure tourism, food, music, and cultural creativity.

The eighth sight, Fashion Guangzhou (November-December), hosts the International Consumption Center City's Consumption Month, focusing on the premier economy around significant expos like the Fashion Industry Conference and Guangzhou Design Week, connecting major business circles, trend carriers, landmark attractions, and digital creative enterprises to hold a series of trendy fashion events.

The Canton Tower Plaza opens as a new landmark business circle

The Canton Tower Plaza, located at the core of the southern section of the city's new central axis, started operation on the same day, marking a crucial move in the city's world-class landmark business circle.

The Canton Tower Plaza gathers high-end and trendy brands from home and abroad, accelerating the aggregation of global high-quality consumer resources and meeting the diversified, personalized, and quality consumption demands of citizens and tourists. The Plaza, as a landmark business circle for the new series of consumption IPs, targets consumption scenarios like Canton Fair Focus, Boat Ride, and Fashion Guangzhou, aiming to empower brand growth.